Taipei International Franchise Exhibition "Gifts and Lotion" is popular

The signs of the “small glutinous rice dumplings” in the streets and lanes reappeared at the 20th Taipei International Franchise Exhibition-Spring Show (4/12-4/15), and it is also the most popular booth at the Taipei World Trade Fair.

The glutinous rice dumplings are the brands of Wang Changfa Restaurant Group. Since its establishment 30 years ago, in addition to the glutinous rice dumplings, there are Wujing Ramen, Qishuang Dance Pot, Laofuzi Humanities Tea, Modern Chicken, etc. At present, hundreds of chains have been developed and spread throughout the country. It is the promoter of the taste of the savory snacks, and is committed to the internationalization of the Taiwanese brand.

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"The gang and lo mei" participated in the 20th Taipei International Franchise Exhibition - Spring Exhibition, with high enquiries and busy receptions. Weng Yongquan / Photography

Starting from a dining car, the founders Wang Nenghong and Chen Qiuxia volunteered for the lifeline. They joined the early childhood education industry and adhered to the serious attitude of the educators. When they decided to establish the glutinous rice dumplings, they insisted on using good ingredients and becoming a layman from the layman. It has become the most embarrassing brand of franchise.

Wang Changfa owns ISO 22000 and HACCP International Food Factory. In 2011, it was awarded the certification of the Nuclear Power Headquarters by the Ministry of Economic Affairs. The chain headquarters is operated in a one-stop mode, from production and distribution to the guidance of the store, so that the Group's brands have strong combat capability and market viability. The strength of franchise lies in the power of the goods, the power of the brand and the support ability of the headquarters.

Joining the exhibition, the exhibition was generous with the signature food of “Gang Bang Lo Mei”. Visitors came to Wenchun and became the most popular booth in the audience. Weng Yongquan / Photography

The food safety problem makes consumers awaken, and one penny is worth the goods; and there is one in three steps in the workshop, how to stand on the market in the fierce competition? In addition to insisting on the use of good ingredients, follow the traditional manual halogenation procedures, and strictly follow the procedures, "the process is complicated, but it is not sloppy, and cultivates more customers with good taste." The gang said that the soul of the marinade lies in the halogen package, the soy sauce and the process. It is made from the exclusive halogen package formulated by more than ten flavors of Chinese herbal medicines. It is made by mixing in golden ratio, emitting natural fragrance, using Jinlan pure brewing soy sauce, and cooperating with manufacturers to develop special lo-mei soy sauce.

The big black bean is a must-have sign for the glutinous rice dumplings. It is made from non-basic modified soybeans without preservatives. On the day of the halogenation, the staff received the goods early in the morning, and the hot and thick slices of dried bean curd were immediately cooked in the pot. Because of the preservative-free, the cooking time is very important. In this franchise exhibition, it will also be eaten. Most popular with consumers. The glutinous rice dumplings said that adhering to the quality and credibility, continuing to participate in the franchise exhibition, and a large number of exposures in the media, in addition to attracting franchisees, for the existing hundreds of franchisees, there are also good advertising results.

Figure / text from Economic Daily Weng Yongquan